Imperial Tobacco is actively exploring the European Heat Not Burn market

Thanks to the strong development momentum of products such as the heated cigarette Pulze in the European market, the share price of Imperial Tobacco recently rose to a new high in nearly two years, and the annual sales target set by the company is expected to be successfully achieved.



Driven by demand in the European market, sales of the company's "next-generation products" so far this year have grown by 8.7% year-on-year to £101 million (£1 is about RMB 8.39). At present, Imperial Tobacco has launched heated cigarette products in many European markets.